Studies & Services

Welling & Company conducts both proprietary single-client and syndicated multi-client studies throughout the globe with a focus in the petroleum industry. A Welling Report provides detailed information and metrics to develop strategies that allows subscribers to improve their overall competitive position in the marketplace. A Welling Report typically includes:

(1)   A Market component to understand the changing market dynamics items such as future development plans, growth trends, activity levels, technology needs, desired improvements, future operating practices, market drivers, budgets, plans & trends, etc..

(2)   A Customer Satisfaction component to understand customer relationship issues between suppliers, how customers go about making their purchase decision and how suppliers perform on these key buying attributes vs. competitors. The methodology Welling uses is a loyalty and value approach and thus, unlike other practitioners, our approach provides specific links between business performance and specific dashboard metrics. The advantage is clients learn what is required to make their financial metrics improve.

The data collected in our comprehensive studies are primarily conducted via personal face-to-face interviews and telephone interviews with the world's key decision-makers for the industry / project being researched. These are in-depth interviews usually exceeding one hour in length.

Another distinctive difference of Welling is we make the process of market research (identifying and deploying an effective project) based on real data (metrics) easy and not a long drawn-out, expensive, or complex process verses other providers of such services. The approach that we use is a proven research process that designs a research plan to transform the data into winning strategies that will achieve superior business results. Market Research & Consulting Services

We work jointly with clients from the design phase of the questionnaire to the delivery of the final report. The following example is from one of our industry-wide studies and is provided to give you a better idea of what a study would look like. One of the main advantages of a Welling Study is the interactive CD-ROM (click here for more details).

Welling & Company is especially known for its series of industry-wide multi-client studies it conducts each year on key segments of the petroleum industry such as but not limited to - Drilling Survey, Production Survey, Seismic Survey, Offshore/Subsea Survey.

For a prospectus on a Welling multi-client study or for more information on a Welling single-client study please contact us at (001) 832-482-4300.

Some comments made by past sponsors of Welling & Company multi-client surveys :