Welling & Company conducts both proprietary single-client and
syndicated multi-client studies throughout the globe with a focus in the
petroleum industry. A Welling Report provides detailed information and metrics
to develop strategies that allows subscribers to improve their overall
competitive position in the marketplace. A Welling Report typically includes:
A Market component to understand the changing market dynamics items
such as future development plans, growth trends, activity levels, technology
needs, desired improvements, future operating practices, market drivers,
budgets, plans & trends, etc..
A Customer Satisfaction component to understand customer
relationship issues between suppliers, how customers go about making their
purchase decision and how suppliers perform on these key buying attributes vs.
competitors. The methodology Welling uses is a loyalty and value approach and
thus, unlike other practitioners, our approach provides specific links between
business performance and specific dashboard metrics. The advantage is clients
learn what is required to make their financial metrics improve.
The data collected in our comprehensive studies are primarily conducted via
personal face-to-face interviews and telephone interviews with the world's key
decision-makers for the industry / project being researched. These are in-depth
interviews usually exceeding one hour in length.
Another distinctive difference of Welling is we make the process of market
research (identifying and deploying an effective project) based on real data
(metrics) easy and not a long drawn-out, expensive, or complex process
verses other providers of such services. The approach that we use is a proven
research process that designs a research plan to transform the data into winning
strategies that will achieve superior business results.
Market Research & Consulting Services
We work jointly with clients from the design phase of the questionnaire to the
delivery of the final report. The following
is from one of our industry-wide studies and is provided to give you a better
idea of what a study would look like. One of the main advantages of a Welling
Study is the interactive CD-ROM
(click here for more details).
Welling & Company is especially known for its series of industry-wide
multi-client studies it conducts each year on key segments of the petroleum
industry such as but not limited to -
For a prospectus on a Welling multi-client study or for more information on a
Welling single-client study please contact us at
Some comments made by past sponsors of Welling &
Company multi-client surveys :
"more diverse and comprehensive than expected"
"conducted in a thoroughly professional
"your presentation added expanded
"increased our understanding"
"much more in-depth knowledge"
"we will now have an easier time
tailoring our services to the needs of our customers"
"useful, well organized and
"exactly as Welling & Company had
"delivered in a timely fashion"
"little doubt we received value for our
"we would participate in other surveys
in the future"
"very impressed with the data"
"very good insight into the outlook for
"any sponsor would certainly have a
"extremely well received by our people"
"Welling & Company did an excellent job
in providing timely, in-depth information"
"significant use to each of our
"thorough and knowledgeable analysis of
"your knowledge of the industry really