Proprietary Interactive Software

Welling & Company offers a unique service usually not available from any other industrial market research firms. Our reports come with two electronic editions (CD-ROM) – our market data mining software and our customer perception software; thus, making The Welling reports fully interactive. The implications of this are that survey users now have the capability to get 100% use from the survey results they have purchased.

Of course, clients of Welling & Company receive a comprehensive, printed report with an Executive Summary, recommendations and action items as well as a detailed analysis of findings backed up by a set of highly analytical, color graphs. These are all based on a full set of percentaged statistical exhibits which are broken out to reflect differences between significant sub-samples, such as geographic area, company type or size category, customers vs. non-customers, etc.

However, if survey sponsors decide they want to isolate a particular group of respondents-say, major customers or large buyers not broken out in the report-they need only turn to the Interactive Software, isolate these respondents and instantaneously create their own, custom tabulation.

Or, if a special cross-tabulation is desired…for example, should a user want to find out how many of a competitor's customers tend to emphasize low pricing or availability/delivery or standardization as buying criteria, it's simply a matter of point and click and the cross tabulation is created. The tool then asks if the user wants the output in tabular, bar graph, pie chart or bullet list format. It also has the capability to export the document into PowerPoint for use in a custom presentation.

In some cases, users can even access, through the CD-ROM Software, selected data points on a respondent-by-respondent (individual company) basis-unidentified by respondent name, only by company and location. Welling & Company's Interactive Software represents a major breakthrough in the delivery of market research data to clients. It may be the most powerful tool ever created for getting the most from survey results.

Additionally, Welling & Company offers and interactive customer perception software for the Customer Value and Loyalty component of The Welling Report. This Segmentation Software is easy to use as well, and simplifies data analysis of customer perceptions of competitors performance in the marketplace. For example, our proprietary tool allows the segmentation of all the respondents, for example, by geography, volume, type of customer, etc.