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Customer Value & Loyalty
Example
The following example is from our sister company's LTL Customer
Value & Loyalty Benchmarking Study - 2nd Edition (2006)
Please select from any of the
following links for a detailed example of the various sections of the
report.
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Printed Report
(6 Chapters, 400 pages)
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Ch. 1 -
Executive
Summary (PDF - 36
pages)
Ch. 1 Appendix - Respondent Demographics
Ch. 2 - Customer Needs & Inferential Statistics
(PDF - 7 pages)
Ch. 3 - Carrier Utilization
Ch. 4 - Carrier Performance
Ch. 5 - Voice Of The Customer (open-ended comments)
Ch. 6 - Methodology Concepts
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Mastio
Software
Tool
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Custom data
segmenting tool for complete analysis of the study data.
Provides a point-and-click tool for analyzing results by
various demographics (i.e. respondent shipment volume, geographic
location, market type,
etc.)
Sample
Exhibits
(PDF - 3 pages)
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Raw Data In
Spreadsheet Form
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Multiple
spreadsheets (9 total) containing the various forms of data
collected. Used in
conjunction with the Mastio Software Tool for additional
analysis of the study data.
Sample
Spreadsheets
(4 examples provided in PDF format -
5 pages)
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Sample Questionnaire
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Sample
Questionnaire (PDF - 6
pages, example of the tool used to conduct
the study)
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