Product Quality Benchmarking & Analysis Program (PP100)
How to Maximize Product Quality vs. Competitors?
PP100 (problems per 100 products) examines problems experienced by original product owners during some interval of ownership (typically, first 90 days or first year) and may cover multiple aspects of the product.
Quality is determined by the number of problems experienced per 100 products (PP100), with a lower score reflecting higher quality.
There is a direct correlation between the number of problems experienced by the customer and the probability of repurchasing the product from the seller.
Highest quality (lowest PP100) typically dominates both the 1st time and repeat purchase market. Welling benchmarks product quality initially and improvements/deficiencies are easily tracked moving forward.
If you desire to manage and improve your product quality vs. competitors, this is definitely a program you should implement to drive more business and optimize your performance.
||Why Conduct This Type of Research
||Outcome(s) To Be Expected
How does your product quality compare in the market place vs. your competition? Are you maximizing customer repeat purchase opportunities?
YOU LEARN for example
- Benchmarking your quality levels against competitors (how do customers perceive your quality vs the competition quality?)
- The number of problems experienced by customers using your and your competitors’ products.
- Which competitors are the most vulnerable and which competitors pose the greatest threat to you?
- Identifying the most critical problems with your product(s) and prioritizing them for correction.
- Top reasons for brand purchase.
- First time or repeat buyer breakdown.
The Quality Leader is ultimately the market leader;
higher product and service quality increase market share and share of wallet
|Establishment of a formal process to monitor product / service quality vs. key competitors and to accelerate improvement
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