Supplier Performance Benchmarking – Net Promoter Analysis
How to Maximize Customer Loyalty vs. Your Competition?
Net Promoter Analysis is a proven leading indicator of customer loyalty and growth for the vast majority of businesses.
In most industries, the Net Promoter leader has superior growth - averaging more than twice the rate of their competition.
Promoters buy more, stay longer, refer others and provide feedback and ideas.
Net Promoter Score (NPS) is also a powerful tool because it can distinguish “a dollar of good profit” (which leads to growth) from a “dollar of bad profit” (which undermines growth in the long run).
This research provides a Net Promoter Score (NPS) for each major competitor within your market.
NPS provides a “customer net worth” by subtracting its detractors from its promoters.
If you desire to manage and improve your organization’s loyalty with your customers, this is definitely a critical methodology to be included in your quest to optimize business performance.
||Why Conduct This Type of Research
||Outcome(s) To Be Expected
How likely are your customers to recommend your products/services?
YOU LEARN for example
- How satisfied your customers are “indirectly” with your product(s) and/or service(s)?
- What percentage of your customers are promoters?
- What percentage of your customers are detractors?
- An estimate of customer defection dollars for the next 12 months.
- A relative ranking of customer loyalty by supplier within your market.
The Net Promoter Leader is the Market Leader - averaging more than twice the growth rate of their competition.
Faster and more profitable growth
Ability to ultimately minimize customer defection
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